Why IKEA Food is so Cheap!
1. They Don’t Profit from the Food
The most common reason IKEA food is so cheap is that they are not profiting from it. They sell hot dogs for $.50 each, 10 Swedish meatballs for less than $6.00, and have food that anyone can enjoy, even vegetarians. They mark down the prices because they expect to make it up with their big-ticket furniture items. They entice customers with food and hope they return for furniture.
2. It Keeps IKEA in Customers’ Minds
Having cheap food keeps IKEA in customers’ minds. IKEA doesn’t mind if customers only come in for food. If their customers only come for food, at least they’re still thinking of the store. When they eventually need a table, they’ll return to a place that is familiar to them: IKEA. Or if they do come for the food, they may feel compelled to look around. And who knows, the customer may leave with a new house plant or a mug.
3. They Don’t Want Customers to Rush
If a customer is hungry, they will hurry through the store without considering their options. It is hard to shop on an empty stomach. IKEA wants its customers to take their time deciding on the best product for them. They give out free samples and have an affordable cafe so customers are likely to stay longer.
4. They Have a 30-Mile Radius Rule
IKEA has a rule that they must have the cheapest food item within a 30-mile radius. That means if a store that is within 29 miles is selling Swedish meatballs for $1, IKEA will sell them for $.99.
5. IKEA is a Family Location
The kids’ meals at IKEA are significantly cheaper than most, too. That’s because IKEA is a family location. Families come to the store to search for a new couch or bunk beds for the kids. By offering kids’ meals at $2.99 each, they make coming to the store a family outing and connecting with the customers.
6. They have Popular Menu Items
There is no doubt that anyone hears the word “IKEA” and doesn’t think of their famous Swedish meatballs. Keeping the price of their most famous items low, IKEA gets regular consumers who will ultimately come back for some furniture.
7. They Want to Create an Experience
IKEA wants their store-visit to be an experience. It should not be another stressful errand one does during the day. They add the cafe so customers can take a break while looking for that new end table. The food is reasonably-priced so those who wish to take a break, won’t be turned off by an expensive meal. Going to IKEA should be a fun, exciting activity.
8. They Want Everything in the Store to be Affordable
The main reason for how cheap the food is, and perhaps the most important, is that IKEA’s mission is to be sustainable and affordable. It would go against their mission if their furniture was affordable, but not their food. So they both are.